Are your values aligned with your spending?

is your spending aligned with your values

Our values are an important part of who we are. There are certain things that many of us can’t avoid spending our money on. It feels good to support the industries, businesses and causes that you care about.  An interesting study from Visual Capitalist reveals that different values hold varying levels of importance globally.

This interesting study comes from a vast data collection, analysing the results of over 500,000 surveys conducted in 152 different languages. It pinpoints the 56 values that drives all human behaviour and shows that certain values are more prominent than others. They are also shared across geography and culture. Interestingly, the importance of family was found to be common. In fact, of the 9 geographic regions, 5 ranked family as the most important.

Other than family, the top 10 list of behaviours also includes:

  • relationships,
  • financial security,
  • belonging, community,
  • personal growth,
  • loyalty,
  • religion/spirituality,
  • employment security
  • personal responsibility.

Your values aligned with your spending

The more we know about our own values, the more we can improve our understanding of our attitudes and behaviours. Firstly, this knowledge allows us to make more considered decisions around our financial planning. Secondly, it is particularly applicable when considering investment opportunities and funds are right for us. And thirdly, it is also applicable to our day-to-day spending.

Take a look at the complete results of the study, where it has been turned into a useful infographic. Some of the results are extremely enlightening!


However, if you need guidance on how to best align your finances with the values that are important to you, feel free to contact us.



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